Domain investing notes from Dan Navarro — three articles a week covering premium .com pricing, AI domain valuation, sport-domain cycles, lease-to-own financing, and the working case studies from the 2,000+ portfolio.
Google's I/O 2026 keynote put a name in plain English on the slide for the product shipping this fall: "Audio glasses." No marketing coinage, just the two ordinary words the category will use. AudioGlasses.co is the literal exact-match for that product name on the .co TLD, listed on GoDaddy and on Dynadot.
Google's I/O 2026 keynote launched AI smart glasses as a first-class Android product. The colloquial English word for eyeglasses is "specs," which makes "AI specs" the inevitable category name. aispecs.com is asking $9,988 on Afternic, .ai is taken, AiSpecs.co is listed at $465 on GoDaddy. A 21x price spread for the same brandable.
Multi-purpose domains versus niche-specific names: why adaptable names gain value, how a versatile domain survives business pivots, the company histories that prove it, the SEO myth, and what investors look for. Lites.com and CyprusSpace.com contrasted with the single-purpose WorldCuply.com.
Four buyer archetypes (cold-broad-brandable, cold-niche-B2B, warm contact, drop recovery), where GoValue underprices and overprices, three name micro-signals nobody pays enough attention to, why Atom is the price floor not the ceiling, and the five tools I open every time I'm pricing.
I bought a ticket to Match 67 — Panama v England at MetLife on 27 June. The .com that tells the story sells too. Daily $100 escalator — currently $4,965 — and ships with a 9-page editorial site already SEO-mature.
Coming next, Mon 25 May: SmartBet.cc and why a two-letter TLD beats a three-letter one for fintech.
3 articles per week · Mon Spotlight / Wed Commentary / Fri Guide. Subscribe via RSS or follow @domainerdan.